BIRMINGHAM, Ala.—Regions     Bank (NYSE:RF) continues to receive high marks from both customers     and independent research firms for providing an exceptional customer     experience.

Today, J.D. Power and Associates ranked Regions Bank highest in retail     banking satisfaction in Florida among U.S. banks in the J.D. Power     and Associates 2011 Retail Banking Satisfaction Study.S.M The study analyzes customer satisfaction with the retail banking     experience based on six factors: account activities; account     information; facility; fees; problem resolution; and product offerings.

“At Regions we understand that focusing on our customers by delivering     value, expert advice, and personalized service is not only good for     business, it is our business,” said Grayson Hall, president and chief     executive officer of Regions Financial. “Because of the efforts of our     28,000 associates and their disciplined focus on meeting the needs of     customers, Regions continues to differentiate itself as one of the most     customer-friendly banks in the country.”

More individuals and companies are choosing to bank with Regions than     ever before. During 2010 Regions opened approximately 1 million new business and consumer     checking accounts, matching the record 1 million new accounts opened     in 2009.

Regions Bank continues to be recognized as an industry leader in     delivering an exceptional customer experience on many fronts:

  • A study released by the Temkin Group, an independent market       researcher, ranked Regions Bank as the top bank for customer       experience, and one of the top companies in America for customer       service across all industries. The 2011 Temkin Experience Ratings included       143 large American companies across a dozen industries.
  • For five consecutive quarters Regions has been in Gallup’s top decile       for customer loyalty. Loyal customers are more likely to stay with       Regions, buy additional products, and refer friends and family to       Regions.
  • TNS, the world’s largest custom research company, recognized Regions       Bank for achieving superiority in the consumer banking marketplace       both nationally and regionally with two of its inaugural 2010 TNS       Choice Awards.
  • Research firm Prime Performance recognized Regions as the top bank in       customer satisfaction among large and regional banks according to       their 2010 Bank & Credit Union Satisfaction Survey.
  • Regions Bank received four Greenwich Excellence Awards for providing       distinguished quality service to small business and middle market       customers in 2010.
  • Regions Bank tied for No. 4 nationally for small business customer       satisfaction according to the J.D. Power and Associates 2010 U.S.      Small Business Banking Satisfaction Survey.
  • For two consecutive years, Regions Bank has received the Gomez Best       of the Web and Mobile Performance Award in the financial services       category recognizing the company for excellence in web site and mobile       web performance.

About Regions Financial Corporation

Regions Financial Corporation, with $132 billion in assets, is a member     of the S&P 500 Index and is one of the nation’s largest full-service     providers of consumer and commercial banking, trust, securities     brokerage, mortgage and insurance products and services. Regions serves     customers in 16 states across the South, Midwest and Texas, and through     its subsidiary, Regions Bank, operates approximately 1,800 banking     offices and 2,200 ATMs. Its investment and securities brokerage trust     and asset management division, Morgan Keegan & Company Inc., provides     services from over 300 offices. Additional information about Regions and     its full line of products and services can be found at www.regions.com.

Contacts

Regions Financial Corporation
Evelyn Mitchell, 205-264-4551
Corporate     Communications

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