Proximiant provides a cost-effective solution that allows retailers to attract mobile customers and build loyalty
When the first mobile phone was officially introduced in 1983, few could have known the impact it would leave on our society. Today, with more than 72.8 million mobile shoppers, retailers have no choice but to meet the demand, and thanks to a company called Proximiant, a solution is now available.
“There’s really no way to get around it; retailers have no choice but to support mobile services as more and more shoppers are using smartphones,” said Fang Cheng, CEO of Proximiant. “Proximiant provides a cost effective solution that allows retailers to initiate a mobile strategy that connects with their customers.”
According to NDP Group, an industry leader in consumer trends, tracking, and statistics, of the more than 72.8 million mobile shoppers, at least 37 million are mobile buyers. “That means that these people use their phones to make purchases, so by partnering with Proximiant, retailers can start mobile offerings to their customers at a very low cost,” Cheng pointed out. Cheng also stressed that the service helps retailers build loyalty with their customers.
One challenge that retailers are facing is that they now have to move into mobile marketing, but many of the options on the market today require a significant IT footprint and financial investment.
Proximiant, according to Cheng, integrates with the majority of POS systems retailers use today in a seamless plug-n-play manner. Proximiant’s solution includes mobile receipts, loyalty program and a mobile marketing service. She added that the low-cost and ease of installation allow retailers to instantly convert their checkout counter into a connection or communication point with their customers.
“In a nutshell, Proximiant provides a way for retailers to instantly turn customers into loyal customers without invading privacy,” Cheng said. “Retailers can maintain a one-on-one conversation with their customers, while customers can stay connected with their favorite stores.”
The reason Proximiant was created, Cheng said, is because we realized that many retailers run a margin business and can't afford to adopt new expensive technology, but at the same time, retailers also can't afford not going mobile.
“Proximiant’s solution integrates easily into existing infrastructures/ecosystem and enables retailers to go mobile in minutes,” Cheng said.
For more information, please visit: www.proximiant.com
About Proximiant
Proximiant is a Mountain View, California based company and a leader in Touch&Go mobile receipts and targeted CRM. The company's patent-pending technology allows shoppers to get digital receipts beamed directly to their mobile phone without having to provide their email address or phone number. This less-invasive solution has a built-in CRM and mobile marketing platform for retailers to effectively launch loyalty programs, marketing campaigns, new product announcements, customer surveys, daily specials and more. Proximiant easily integrates into existing POS systems in minutes and will drive store traffic (in-store and online), loyalty and sales while improving the shopping experience.