Plink, a Denver, Colo.-based online-to-offline loyalty program, has joined forces with Tango Card, Seattle, Wash.,-based Tango Card to expand the rewards available to Plink customers.
The underlying infrastructure for the partnership is expected to be fully implemented by the end of July, according to Peter Vogel, Plink co-founder and president. Plink members will be able to use Tango Card’s digitally delivered gift card to earn rewards that can be redeemed at Amazon.com, The Gap, Home Depot, iTunes, Nike, Target and other major brands in addition to the Facebook credits rewards that Plink already offers. Plink members will be able to earn rewards through Tango Card by dining and shopping at 35,000 participating partner locations nationwide.
"Our members have asked for more choices and we're excited to expand the innovative ways they can earn rewards for eating and shopping offline," Vogel said. "Plink's goal is to bridge the gap between online consumers and their offline purchases and partnering with Tango Card makes that vision more rewarding for our current members and attractive to new ones. We still believe in Facebook and Facebook credits; we wanted to increase our reach and exposure.”
Tango Card also relieves Plink from managing and staffing the gift cards portion of the program, Vogel added. “Tango is very easing to work with; they’re not a huge company, but they are well established and they have a user friendly model.”
“Plink and Tango Card are rethinking how consumers want to earn and use rewards," David Leeds, CEO and founder of Tango Card said in a prepared statement. "Tango Card carefully curates digital rewards to deliver a complete program in a card. This approach allows Plink to focus on their core business: creating an innovative online-to-offline loyalty program. We are huge fans of what Plink is doing and are delighted that Plink selected our easy SDK [software development kit] to integrate the Tango Card.”
“We were looking for new ways to advertise all over the Internet and through Facebook, not just to people that are playing games on Facebook,” Vogel added. “We had seen Tango out in the marketplace. They have a lot of the biggest and most popular brands that our members want. Tango Card provides our members with a one-stop stop shop with an easy entry point. Tango also has a mobile application that enables our members to pick the [electronic] card they want on the go. It’s a very appealing model. For us, it’s all about choice.”
The choice is increasingly the ability to receive and use loyalty rewards on a mobile device, Vogel said. “I think eventually everyone will be going to a digital wallet. Most will want to be able to access it with a central device. Who wants to carry around [physical] gift cards when you can use digital gift cards? A decent percentage of our members want that now.”
With its mobile application, Tango Card provides that capability, Vogel said.