At Panasonic, brand loyalty is a deeply important subject. Just ask Malcolm Persaud, Sr. Product Planning & Development Manager, Heating and Air-Conditioning Solutions Group, PanasonicCorp. of North America.
Loyalty360 caught up with Persaud to ask him about the company’s commitment to brand loyalty and his views on a few other customer-related topics.
Simplicity was one of the major themes at our Loyalty Expo in April in Orlando. How does Panasonic simplify its relationships with customers that ultimately lead to brand loyalty?
Panasonic takes brand loyalty very seriously. As a company, we value the relationships with have with our customers and when it comes to the HVAC Dealer Rewards Program, we’ve made it very easy and simple. We’ve created a rewards/loyalty program that enables dealers/contractors to easily enroll and participate.
Mobile technology is moving so fast these days. What has Panasonic done in this regard to impact the Customer Experience and what has the feedback been?
Panasonic understands mobile technology and how it’s been used by our customers. The HVAC Dealer Rewards website has been optimized for mobile devices and ease of use.
Marketers are tasked to be more data-centric that ever before, yet the challenge of creating actionable insight from data is more challenging than before. What is your advice for marketers? Keep the data simple with references to everyday processes.
Can you give is a high level overview of your customer philosophy and share how this perspective helps drive more effective engagement and, therefore, better marketing outcomes?
We provide reliable, energy efficient, quality built to enhance our Brand Equity of Quality and Value.
In the move toward customer-centricity, if you could give one piece of advice to a brand to help them increase loyalty and engagement with their customers, what would it be?
In order to keep customer engagement, the brand must keep them informed and active on the brand by providing them all the necessary information via different channels.