Orange Leaf Frozen Yogurt Combines Mobile and Customer Loyalty

Orange Leaf Customer LoyaltyA major strategic focus for Orange Leaf Frozen Yogurt management in 2016 will be creating a comprehensive business intelligence platform where mobile and customer loyalty play a significant role in helping make the necessary decisions that lead to more positive customer experiences.

“Keep it simple and focused,” Karley Harper, Director of Brand Development for Orange Leaf Frozen Yogurt, told Loyalty360, referring to the challenge of creating actionable insights from customer data. “Do not overthink it. Your loyal customers like you already. You don’t need to intrude on their personal lives by collecting unnecessary data. By paying attention to the big picture and being purposeful in your messaging, you will get results. Do not get caught up in the small, niche stats, which can take you too far in the wrong direction.” 

Orange Leaf Frozen Yogurt holds a deep commitment to weaving cutting-edge mobile technology into the fabric of the customer experience.Orange Leaf mobile and customer loyalty

“We are always focused on improving our mobile app and being mobile friendly across all channels,” Harper explained. “After receiving feedback on our last edition of the app, we have been working diligently on perfecting our app to make it of the highest quality. As with social media, mobile technology needs to create value for the customer and not be intrusive. Our focus is making an app and mobile technology that can act as a hub for providing information our customers want and need to know. Most recently, we hired a new Director of IT to focus on improving our business intelligence to advance the customer experience. This is helping us to ensure that we have the infrastructure and systems needed to provide a great experience with any mobile technology.”

What’s more, Harper said Orange Leaf Frozen Yogurt’s “biggest focus” is listening and engaging with customers to make them happy and drive more brand loyalty.

“We interact with them through social media, engaging photos, purposeful emails, and contests and giveaways, all of which prove to drive engagement and improve marketing outcomes,” she said.

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