Attracting, building, and maintaining customer loyalty has always meant addressing the wants and needs of consumers. That still holds true, now more than ever. To meet customers on their level, brands must be wherever the customers are. And today, that requires a strong digital and mobile presence, which is why the launch of a new mobile-ready payment and customer engagement system called “Orange Cash” is exciting businesses across Spain.
"Orange's innovative spirit and our desire to offer our customers the most useful and advanced services at all times have led us to develop Orange Cash with Visa and Wirecard, our first foray into financial services from the mobile phone,” said Javier Ramírez, Mobile Banking and Payments Director of Orange Spain. “The announcement we made today is for us a decisive commitment on a business line that we expect to continue developing in the future, with more and better solutions that leverage all the benefits of security and utility that the mobile phone provides for the financial services."
The new project is made possible by the efforts of Visa and the Wirecard Group, a global electronic payment solutions company, and will provide the technical ability to manage a wide range of e-money, mobile payments, and “contactless” Visa access for over 530,000 stores. Successful Orange Cash integration only requires an NFC-enabled smartphone app and NFC-SIM card, after which, mobile payments will be available for any customer with a smartphone.
Retailers that compete this process will be able to give customers the ability to purchase items through a secure online shop and utilize virtually generated real-time digital credit cards. To further promote customer loyalty, Orange Cash will also provide a wide range of cash back incentives and a variety of real-time account balance management functions. All Orange Cash applications will be accessible via an easy-to-use app designed by Wirecard, which is also excited to be a part of the new initiative.
"We are looking forward to supporting the Orange mobile payment initiative in Spain,” said Christian von Hammel-Bonten, Wirecard's Executive Vice President Telecommunications. “This positive development confirms the success of the Orange Cash product strategy. We offer our partners like Orange complete end-to-end solutions from a single source: from payment including the requisite issuing licenses, integrated added value services up to the technical infrastructure. As a key company for financial technology services we are shaping the market with the latest innovations in the mobile payment business."