Mobilizing Your Loyalty Program

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Loyalty 360 Webinar to Showcase Mobile Marketing Best Practices Applied to Loyalty and Rewards Programs

Mobile Marketing has emerged quickly as a tool of unique power and value across multiple industries, particularly for customer loyalty programs.  Whether it’s acquiring new customers or turning casual shoppers into loyal customers with more frequent purchases or larger “basket sizes” – mobile marketing is delivering big rewards to those that are investing in mobilizing their loyalty programs.

On May 22nd at 1:00PM EST Loyalty 360 – the Loyalty Marketers Association will host the webinar, Mobilizing Your Loyalty Program.  Presented by SoundBite Communications, webinar attendees will learn the critical success factors for mobilizing a loyalty program, including:

• Keys to building a mobile marketing database
• How to design and implement a successful cardless loyalty program
• How to capture, and leverage, consumer preferences to maximize mobile marketing’s impact
• Mobile Marketing Best Practices as applied to Loyalty and Rewards programs
• The state of mobile marketing and loyalty – as gleaned from SoundBite’s 2012 market survey

This webinar will be presented by Mike Romano, Senior Vice President Mobile Services Business Unit, SoundBite Communications.

“Mobile makes your loyalty program participation personalized and convenient. The ability to have your mobile device as your unique identifier, allows for convenience, scale and adoption.” -Mike Romano

As the Sr. Vice President of Mobile Sales and Service for SoundBite Communications, Mike Romano is responsible for identifying, developing and managing strategic partnerships for the mobile services business unit.  Mike accelerates revenue and profitability by developing C-level relationships, building high-achieving sales teams and growing strategic partnership channels.

SoundBites’ philosophy is to help organizations build trusted, profitable, and lifelong relationships with their customers by accessing the channels that the customers prefer and use. SoundBite uses multi-channel communications (SMS, voice, email, and web), loyalty notifications, coupons, promotions, alerts, behavioral decisioning, loyalty, CRM Integration, and preference management to attract, engage, grow, nurture, reward, and retain loyalty with industries across the board.

Please join Loyalty 360 and SoundBite for this insightful webinar, May 22, 2012 at 1PM EST. Click here to register.

About SoundBite Communications
SoundBite Communications, a leading provider of cloud-based customer communications, enables organizations to build lifelong, profitable customer relationships across the full consumer lifecycle. It serves two global markets, the Hosted Contact Center and Mobile Marketing. Its solutions leverage the power of two robust platforms: SoundBite Engage, an interactive multi-channel communications platform providing integrated SMS, dialer, voice messaging, email and web communications; and SoundBite Insight, a preference management platform enabling intelligent, personalized communications. SoundBite powers nearly 2 billion customer interactions annually. Visit for more information.

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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