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Mobile shoppers are more valuable than traditional in-store shoppers: study

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Mobile shoppers are proving to be more valuable to retailers and brands across an array of measurements, including demonstrating less price-sensitivity, according to a new study from Greystripe.

The July Mobile Retail Insights report takes a look at the differences between mobile shoppers and traditional in-store shoppers and finds mobile shoppers exhibit behaviors that characterize them as more profitable, more influential and more likely to buy when given an interface that is easy to use. The results are just one more reason retailers and retail brands should be focusing on mobile.

“As mobile devices become a consumer’s primary digital life link, marketers have an opportunity to engage those customers with an experience that drives real value for a brand,” said Kurt Hawks, general manager at Greystripe, San Francisco.

“Mobile is key throughout all stages of the purchasing process, allowing consumers to research products, make mobile purchases, and share product reviews post-purchase,” he said.

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