Loyalty programs are built with the intent of attracting and retaining long-term customers. Brands that have established quality loyalty programs through a host of exclusive promotions, enticing offers, and meaningful rewards have successfully generated value by capturing and increasing greater portions of the customer lifecycle. And this is also the motivation for Mirco Station, which is launching a unique customer loyalty program to help Nigerians maximize their spending power when purchasing an array of electronic and mobile devices.
It’s called “Great Value, Happy Customer” and it will be driven by Micro Station’s partnerships with companies all around the world. As a leading Nigerian mobile device and telecommunications company, Mirco Station offers a selection of phones, tablets, cameras, and laptops from leading global brands such as Sony, Apple, Samsung, Nokia, and more.
In addition to allowing customers to earn points and discounts for purchasing mobile devices, Micro Station’s new scheme also sets itself apart by operating without a traditional loyalty program card. By leveraging an integrated platform from Interswitch, an electronic payment and processing firm, “Great Value, Happy Customer” works by simply allowing customers to impute their phone number while completing a transaction.
“Unlike conventional loyalty programs that use barcodes on card or payment and non-payment cards being used on Point of Sales (PoS) terminals, we have implemented a phone number program as the customer identifier, as customers will just insert their phone numbers in the terminals to earn and spend their reward,” said Tinuola Coutroupis, Managing Director of Micro Station. "The solution is built into the conventional PoS terminals through its trusted technical partners and a leading e-payment company in Nigeria, Interswitch Limited."
Customers that wish to participate in the new Micro Station loyalty program also do not need to sign up for an account at every individual store.
“What they have is their phone numbers,” Coutroupis said. “The customer’s phone numbers will work at any of Micro Station branch nationwide on the PoS terminal’s run on network. So, what you earned in any branch in Lagos can be used in our store in Ogun and Ibadan stores, for instance.”
The points and rewards earned through “Great Value, Happy Customer” also promise to be easy to earn and equally lucrative.
“When customers buy products up to N25, 000, they get instant one per cent discount from the PoS,” Coutroupis continued. “We have also factored in those who are regular customers but who do not spend up to N25, 000. So, on every visit, you earn points, which you can redeem with great practical items in exchange. This means that, if a customer visits up to 15 times within the year and spends N4, 000 and above on each visit, he or she gets 2.5 per cent discount profile for life at Micro Station on every purchase above N4, 000. No other brand in Nigeria offers that today and this is what makes the scheme unique.”