Frontier Airlines Loyalty ProgramFrontier Airlines wants to spice up the holiday season with a special offer that targets the Elite members of its EarlyReturns customer loyalty program.

From now through Dec. 31, Frontier passengers will receive double frequent flier miles on all new bookings.

The double miles promotion, which began Nov. 1, must be purchased and travel completed by 9:59 p.m. on Dec. 31. There are no blackout dates and an EarlyReturns account number is required at the time of booking.

Denver-based Frontier overhauled its loyalty program last year, launching a two-tiered program with basic and elite levels. Elite status is reached once a flyer reaches either 20,000 frequent flyer miles or flies 25 flight segments during a 12-month period.

Scott Fisher, Senior Director, Ancillary Revenue and Loyalty, Frontier Airlines told Loyalty360 that the holiday promotion is aimed to promote the benefits of the EarlyReturns loyalty program as a whole to both occasional and very frequent travelers and, more specifically, to promote the benefits of Elite Status in the EarlyReturns program.

Fisher said Frontier’s goals for the campaign from a customer engagement/customer loyalty perspective are twofold.

“First, as a thank you and added benefit to our most loyal customers heading into the holiday season and secondly to highlight the benefits of Elite Status in the EarlyReturns program and the ease of reaching that status versus other frequent flyer programs,” he explained. “Our most recent mileage promotion was the Pluto program this past summer and we expect this promotion, and the inclusion of eligibility toward Elite status, to be very popular.”

Listening to customers remains a top priority at Frontier Airlines, Fisher said, “and this promotion is an example of responding to that feedback.”

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