TIBCO Software Inc. today announced a collaboration with global footwear and accessories leader Nine West and Plenty NYC, an award-winning digital creative agency, to develop the Nine Loves Rewards campaign on Facebook.
This campaign leverages technology from TIBCO Loyalty Lab(R) and Plenty's integrated app to allow program members who "like" the Nine West Facebook page to earn bonus points toward a Rewards Pass to spend on Nine West shoes. Customers who are not yet members are also given the opportunity to enroll in this special program.
READ FULL ARTICLE HERE