FreshPoint Launches New Website to Increase Customer Engagement

Fresh Point Customer EngagementWebsites now represent one of the major customer engagement touch points for any brand. What was once reserved almost exclusively for the brick and mortar storefront is now increasingly moving into the digital sphere, which is what makes the website such a crucial step towards offering a great customer experience.

A well designed website can increase customer loyalty and satisfaction, build and improve customer relationships, and even deliver powerful sales results by leveraging the communicative and marketing power of a brand’s digital presence.

Last month, FreshPoint made a dramatic move to significantly enhance its digital presence by re-launching a newly redesigned website. FreshPoint, the largest exclusively owned produce distributor in North America, sees the re-design as a way to continue delivering an unparalleled level of service through expert knowledge and customer experience.

Promising to act as a superior customer engagement tool, the new site will serve as a hub of valuable information and industry resources for both current and prospective customers alike.

In addition to providing an interface that is simple to navigate on all digital devices including PCs, tables, and smartphones, FreshPoint’s site will bring a searchable product database, seasonal recipe ideas, a local availability guide, and monthly promotional offers to today’s cooking professionals, tomorrow’s culinary experts, and produce consumers everywhere.

What makes this new website significant is that it continues FreshPoint’s decades long mission to engage customers on a deeper and more personal level. As the most respected fresh produce distributor in North America, it is not only passionate about the products and knowledge it brings to the industry, but also about the enthusiasm it sparks throughout its growing band of loyal customers.

FreshPoint’s customized marketing initiatives have always sought to help its customers - especially those among the professional culinary and food preparation industry - thrive in transformative and dynamic marketplace. These promotions have included a wide range of field and faculty tours, produce handling classes, and special convention events featuring speakers and meetings.

And now, FreshPoint’s new interactive website is the latest initiative designed to bring its collective knowledge and expertise to the companies and the customers it serves.

Furthermore, it hopes that the new site will help the brand maintain the high mark of quality it has worked hard to achieve. Previously, for example, FreshPoint has already been recognized as the first food distribution company to win the Better Health Foundation’s Role Model Award for produce.

To promote the new website’s launch, FreshPoint will be appearing at the 2015 Produce Marketing Association Foodservice Conference and Expo in Monterey, California.

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