Cynthia Smith, SVP & Director, Bank Card Products and Services Zions Bancorporation and Kelly Passey, EVP, Access Development originally presented a report on Zions Cash Rewards at Card Forum & Expo 2009. Hanifin Loyalty was able to have a more in depth discussion of the program following the conference and is pleased to share this Case Study of a very impressive merchant funded rewards program.
Zions Cash Rewards is unique in that it centers its value proposition on an extensive brick and mortar network of everyday spend merchants which brings high relevancy and interest to the bank’s cardholders.
Access Development worked with Zions Bank diligently to create a balance between merchant engagement, cardholder benefit, and an acceptable return to the bank. This philosophy of balancing the interests of all stakeholders is key to Access’ philosophy on merchant funded rewards programs. Zions bought into the approach to create the equitable nature of the value proposition that, in our opinion, drives program success.
Zions Bank Case Study