When it comes to loyalty marketing, convenience is king. Having to fumble through countless loyalty discount cards is a hassle that no consumer wants to face. By reducing the clutter of loyalty program membership, Cardberry hopes to increase customer engagement across the board.
Cardberry enables users to upload all of their loyalty cards to a single app, where they’re able to access any of the cards on-demand. By streamlining the loyalty experience, Cardberry’s adapted mobile wallet technology may change the way customer engage with loyalty programs.
Through a Cardberry card reader compatible with phones, loyalty cards of all formats can be loaded directly into the mobile app. This announcement came at the 2016 Consumer Electronics Show, or CES. A convention showcasing the latest in technological advances, CES is always a valuable resource for consumers and developers alike.
In addition to an app, Cardberry is designing a physical card with the ability to reverse the process. In other words, users will be able to move any or all cards from their phone onto the card via Bluetooth.
Unique to Cardberry is the ability to share loyalty benefits with friends and family. After receiving and accepting a friend’s request, they’re able to utilize any discounts or points that have been accumulated on the account. While using these features, the account continues to earn points based on the account’s purchases. This sharing period lasts for only 24 hours, but may prove to be the edge that Cardberry needs to differentiate itself in the growing mobile wallet space.
“Cardberry was created to help customers and retailers redefine loyalty rewards programs. Our proprietary technology allows users to download all of their cards either onto the mobile app and/or a physical card so as to have rewards at their fingertips,” Marina Druzhenets, CEO of Cardberry, told Loyalty360. “One of the premier benefits is that it allows friends to share loyalty cards with friends. Additionally, it helps save retailers thousands of dollars a year by using an ecofriendly program rather than producing wasteful plastic cards.”
Cardberry, while unproven as a widely distributed product, has the potential to drastically change loyalty marketing. With the ability to easily manage discount cards, customers may be less apprehensive about joining and participating in multiple loyalty programs. What’s more, the company is working to integrate credit cards and transit passes into the app in the future.