Best Western has not only survived the hotel industry’s fierce competition for customer loyalty but has actually thrived. Find out why it works so well during a fascinating session titled, Sophisticated Direct Mail Delivers Loyal Guests for Best Western, at the 8th annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketers’ Association. The event will be held April 27-29, 2015, at the Loews Royal Pacific Resort at Universal Orlando in Orlando, Florida.
As a 360-Degree Platinum Award winner at the inaugural Loyalty Expo Awards last year, Best Western Rewards has achieved amazing success with an integrated direct mailing program. But this is not just any old-fashioned approach to direct mailing. Best Western teamed up with IWCO Direct to create sophisticated and highly personalized Welcome Kits that uniquely engaged more than 20 million individual members. This monumental task required an intense understanding of how to combine marketing strategies and customer data with innovative digital print technology to provide personalized offers and images based on the preferences of each customer.
During this session, Best Western will offer insights into what has made its customer loyalty program one of the best in the world. Best Western has achieved great success using customer insights to develop creative campaigns that incorporate loyalty and promotional layers. By partnering with third-party firms, culling user feedback data and examining industry trends, Best Western has been able to forge an accurate picture of the pain points for frequent travelers and create campaigns that highlight the hard work the brand’s customers do while on the road.
IWCO Direct will also explain the technical advances in digital inkjet technology that is making 1-to-1 communications via direct mail a reality, and how it can be used to power integrated marketing campaigns. What’s more, IWCO Direct will explain how the digital revolution is enhancing print and direct mail and new techniques to boost response and Return on Marketing Investment (ROMI).
“In the digital age, it is fascinating to consider how Best Western Rewards has used direct mailing as the key channel for its loyalty program, and with such a great impact,” shared Erin Raese, President and COO of Loyalty360. “This session will show how direct mail has played an essential role in leading one of the industry’s most successful loyalty programs and how the same data techniques can drive success for others.”
More than 500 executives from leading companies worldwide will gather at the 8th annual Loyalty Expo to learn how today’s most innovative brands are creating truly customer-centric organizations.
The 2015 Loyalty Expo will include more than 20 interactive sessions, a ceremony honoring the winners of the 2015 Loyalty360 Awards, and insights uncovered in the 2nd annual Loyalty Landscape: The State of the Industry report.
This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions, cocktail receptions and meals in the exhibit hall, and marketer-only peer-to-peer roundtables, workshops, as well as product and technology showcase sessions led by several of today’s elite marketing minds. Loyalty Expo has earned the reputation of being one of the industry’s premier events.
To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit:http://loyaltyexpo.com/