Best Western Enhances Loyalty Program with New MasterCard Series

Best Western Loyalty ProgramBest Western Rewards, the award-wining loyalty program of the well-known international hotel chain, is embarking on the next phase of its evolution. In a move to bring even more convenience and value to loyalty program members, the hotel brand has released details regarding a new Best Western Rewards MasterCard credit card series.

Designed in conjunction with First Bankcard, the new series will provide a variety of new options. Rewards members will be able to choose from the Best Western Rewards MasterCard, Best Western Rewards Premium MasterCard, Best Western Rewards Business MasterCard, and Best Western Rewards Secured MasterCard. 

To further enhance the scope Best Western Rewards, each card will also offer a variety of benefits and services. The Premium MasterCard, for example, will give cardholders the ability to earn thousands of bonus points on certain Best Western purchases each year. Other features include room booking discounts, free FICO score information, elite status upgrades, and more.

Overall, the new MasterCard credit card series is expected to increase the value and quality of Best Western’s customer experience.Best Western Rewards

“With the launch of the new program, we are now in a position to offer consumers an attractive value proposition with industry-leading benefits," Monte Gardiner, Director of Marketing for Best Western International, told Loyalty360. "The new card products are geared toward a broad segment of consumers, and we are confident that both elite members and our rank and file membership will find exceptional value in the new program. Our hope is that consumers will embrace the cards and increase their overall engagement with Best Western as they accelerate their point earning.”

With over 4,000 hotels in over 100 countries, this new initiative will present numerous opportunities for rewards members to take full advantage of these new benefits, which come on top of the already lucrative loyalty program’s offerings.

Recognized as a top program by J.D. Power, U.S. News & World Report, and the Loyalty36 Awards, Best Western Rewards offers 25 million members points that never expire and which are redeemable at any Best Western hotel worldwide.

“While other loyalty programs take steps to devalue their currency, Best Western Rewards is actively seeking to enhance its customer value proposition,” said Dorothy Dowling, Senior VP of Marketing and Sales for Best Western International. “Our partnership with First Bankcard and the addition of industry-leading card benefits underscore our commitment to providing exceptional value and quality to Best Western Rewards members.”

In addition to free rooms across the globe, Best Western Rewards also lets members redeem points for merchandise, gift cards, and more. The range, diversity, flexibility, and longevity of the program have earned Best Western Rewards a tremendous amount of industry respect. It is one of the main reasons First Bankcard is excited to join the brand in this endeavor.

“We are excited to partner with Best Western to help grow its loyalty program and reinforce its commitment to providing superior value and quality to its guests,” said Stephen F. Eulie, President of First Bankcard. “We share the same pledge to provide outstanding customer service and value to our partners, and our culture allows us to be agile and responsive to the evolving needs of our partners and their customers.”

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