Social media present a great opportunity for businesses to reach and serve customers where they “live,” grow revenue,  and reinforce brands. As brands consider social customer engagement,  they should leverage the best practices that have emerged from the experiences of early adopters. Here are four such practices.

1. Do I need to go social?

On average, social media are a better fit for consumer product or services companies that serve broad markets. If you are a niche B2B business that sells complex products and services to a small set of clients, the business impact of social customer engagement will be limited.

2. Where should I go?

“One size does not fit all” when it comes to social media. Online forums and professional social networks like LinkedIn are more relevant for B2B businesses than broad social networks like Twitter and Facebook.  Moreover, answers to complex B2B queries do not lend themselves to the character limitations of a medium like Twitter, further limiting the fit. Pick the media that make sense for your business and prioritize your investments accordingly.

Read the final two tips here.

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing