Jennifer James

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2014 Retail Loyalty Trends

For retail loyalty programs, 2014 is the year of the “seamless” transition between brick and mortar, online and mobile shopping. With advances in mobile and online technology making it…Read More

Financial Services Loyalty in 2014

Are you ready for some more 2014 Loyalty insights? Out of all the industries, Financial Services has seen the most growth in loyalty program membership. With such a large membership base,…Read More

Loyalty Spring Cleaning: Has Your Program Passed Its Expiration Date?

It’s that time of year again. People everywhere are getting ready to commence in one of the seasons’ most well known rituals: Spring Cleaning. It’s no exception here…Read More

Customer Loyalty and the Hotel Industry: Tactics for 2014

Kobie’s VP of Business Development and Marketing, Bram Hechtkopf, recently wrote an article for eHotelier about how the hotel industry can improve its approach to loyalty marketing this year. …Read More

Christmas Comes Early to WestJet Passengers: A Lesson in Loyalty Marketing Done Well

As one of the 29 million people to view WestJet’s Christmas Miracle video, I can honestly say that from a branding perspective this is as good as it gets. A…Read More

New Year’s Resolutions for Telecoms: How Not to Engage your Loyal Customers

According to academics at the University of Scranton, about 45% of Americans make New Year’s resolutions, yet only 8% actually achieve what they set out to accomplish. Most fail within less…Read More

What do AdLand and Loyalty Programs Have in Common?

More than two millennia have passed since the philosopher Socrates declared “know thyself,” arguing that in order to gain wisdom one must first understand himself. In today’s marketing world…Read More

How Mobile Can Maximize Customer Lifetime Value

Before the advent of mega-malls and big box retailers, consumers shopped at local businesses that were fixtures in their communities. In the U.S., these communities were found on &lsquo…Read More

Customer Data: A Key to Banks’ Loyalty Program Success

A longtime partner to major financial services brands, Kobie Marketing has always had a strong position on banks’ need to improve their quality of program engagement. Today’s hyper-connected consumers…Read More

Pooling Points: Driving Travel Loyalty through Simplicity and Flexibility

JetBlue continues to garner positive attention with its customer service, terminal amenities and recent decision to end expiring points. Now the New York-based airline is trying something different with its…Read More

Retail Loyalty Programs and their Importance for New Payment Innovations

If ever there was a set of new technologies giving mixed signals, mobile payments would be it. A Yankee Group study found that 68% of consumers are interested in adopting mobile…Read More

Best Buy’s Revamped Loyalty Program and the Value of Mobile Check-in

Good things come to those who wait – including Best Buy’s 40+ million Reward Zone® loyalty program members.  Earlier this month, the electronics retailer announced a revamp…Read More

Why Personalized Experiences are Key to Airline Loyalty

It’s no secret that for airlines, the most valued fliers are those who accumulate the most miles flown per year, spend the most on tickets and make generous use…Read More

Avoiding the Pitfalls of Mismatched Rewards and Promotions

  With the focus that’s been placed on loyalty data management, ‘rewarding’ customers with valueless or undesirable offerings can be one of the biggest challenges for…Read More

Is it Time to Revitalize? Putting the Zing Back in to Your Loyalty Program

How do you know when something is over the hill or past its ‘use by’ date?  With a physical object, it’s usually easy to spot: chipped paint, tarnished surface,…Read More

What’s Up with Airline Loyalty?

For the most part, the airline industry gets a bad rap. Reporters and travelers alike lament the days of attentive and personalized service and the loss of perks that were…Read More

Answering the Call of Telecommunications Loyalty: An Interview with Nancy Berg

For most telecommunications companies, challenges exist that make it less intuitive to invest in traditional loyalty programs, yet the industry is hungry for ways to reduce attrition and increase profitability. …Read More

Is Implementing a Loyalty Program Right for Your Retail Brand?

As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. With retail loyalty program membership enjoying double digital growth and department store signups…Read More

Foundational Loyalty Program Guidelines: Enabling Technology

A recent survey revealed that a majority of consumers, 57%, would travel in driverless vehicles controlled entirely by computer. Considering the rate at which hard drives crash and computer glitches cost…Read More

Five Things Your Hotel Loyalty Program Should be Doing Now

Regardless of the season, hotels should be focused on getting maximum engagement and ROI from their loyalty programs. Although my recent article in Hotel Business Executive, Hotel Loyalty Rebirth: Five…Read More

Financial Services Loyalty Programs in Perspective: The Path Toward Engagement Success

It wasn’t long ago that loyalty managers had a near-impossible task: discover consumer wants and needs in real time and do so in a way deemed unobtrusive. This was…Read More

Industry Snapshot: The Financial Services Loyalty Program Landscape

When consumers think about banking it often falls into the necessary evil category, but that stereotype is beginning to change: the 2013 Maritz Loyalty Report found that 73% of respondents are pleased…Read More

Channels and Challenges in Driving Customer Engagement

The decrease in customer engagement combined with the increase in loyalty program proliferation has divided and conquered members’ attention spans and wallets. It’s also resulted in higher churn rates…Read More

Loyalty Program Performance Indicators: What to Look For

Loyalty programs are like people. They get run down, can become ill and require a remedy or corrective treatment. I spoke with Margaret Meraw, Kobie Marketing’s Vice President of…Read More

Effective Cinematic Customer Analytics Setting the Scene for Engaging Loyalty Programs

We’ve all heard the saying that a picture is worth 1000 words. Apparently, pie charts are also effective at getting a message across, which is why a recent First…Read More

Big Trends Across the Loyalty Landscape: An Interview with Ashby Green

As much as things change, they stay the same – only their scope broadens and that’s what matters most. That comment from Kobie’s VP of Finance & Administration, Ashby…Read More

Thinking “SoLoMo” to Improve Hotel Guest Loyalty

While SoLoMo, the multichannel marketing combination of Social, Local and Mobile has been greatly discussed and in practice for several years, it’s rare to hear hoteliers refer to the …Read More

How to Stop Restaurant Patrons from Doing the Loyalty “Dine and Dash”

For restaurants looking to maximize customer engagement and improve retention rates, the term ‘dine and dash’ might come to mind. While the expression means to dine at a…Read More

Will Saks’ “Democratic” Loyalty Program Cost the Retailer its Upscale Cachet?

Although it’s hard to attribute a company’s corporate health to any single initiative, six months after Saks Fifth Avenue significantly revamped its SaksFirst loyalty program, the luxury department…Read More

Where Your Loyalty Program Should Stack Up in Your Retail Brand Identity, Part Two

In the first installment of “Where Your Loyalty Program Should Stack Up in Your Retail Brand Identity,” Pamela Sullins, Kobie’s Director of Client Services, and I discussed the top…Read More

Where Your Loyalty Program Should Stack Up in Your Retail Brand Identity, Part One

As several US Supreme Court decisions lay out, corporations have certain rights like those of individual citizens’. The court’s logic: corporations are made up of people and it would…Read More

Airlines and Hotels: Tiered Omnichannel Loyalty Done Right

For the past 23 years, business scholars at Wichita State and Purdue universities have been analyzing the performance of US airlines based on metrics such as percentage of on-time arrivals, mishandled…Read More

The Future Shopper Is Already Here, Is Your Loyalty Program Ready?

One of the most compelling presentations at last month’s 2013 Customer Relationship Management Conference was that of J. Walker Smith from consulting firm, The Futures Company. In it, he spoke…Read More

[Video Interview] Restaurant Loyalty Programs Taste for Technology

As an industry known for intense competition, restaurants tend to have a low profit margin. With so many choices available to increasingly tech-savvy diners today, restaurants of all types are…Read More

[Video Interview] Why a Seismic Change in Consumer Behavior is Linked to Loyalty Technology

In 2007, Apple released a mobile device that put the power of the Internet in consumers’ hands and pockets. It sparked a revolutionary change not only in how customers consume media…Read More

What’s Holding Back B2B Loyalty Programs?

Business-to-Business rewards programs often go unrecognized in the loyalty landscape even though they can empower genuine customer relationships while cutting overhead costs. And finding a really good B2B program…Read More

QSRs: Turning the Data Deluge into Actionable Insights

Imagine a future where, as the operator of a quick-service restaurant, you could rapidly adjust menu offerings based on information gathered about drive-thru customers such as car make and model,…Read More

Kobie Launches Quarterly Magazine as Loyalty Industry Conversation Starter and Engagement Tool

When Kobie Marketing writes about the need for omnichannel loyalty and engagement, an enterprise-level initiative to drive, track, measure and reward incremental behavior throughout the enterprise and customer experience, often…Read More

Loyalty Program Challenges, Channels and Best Practices, Part Two

At Kobie, we often talk about the importance of C-level buy-in: in order to successfully implement and run a loyalty program, the brand promise must first be articulated at the…Read More

It’s “Game On” Time for Loyalty Marketers: Learning the Rules of Gamification to Drive Engagement

For humans, game play is a vital part of how we learn and communicate. At its most basic level gaming creates a simulated environment where a host of character-building attributes –…Read More

Mitigating Fraud Risk Concerns: A Video Interview with Don Hughes

In our age of lightning-fast business transactions conducted across a wide swath of marketing channels, no vertical is immune to the issue of fraud. Take retail, for example. Retailers in 2012…Read More

The Growing Consumer Appetite for Loyalty Aggregation… Is it Worth Biting Into?

Journalists might live by the phrase “nothing inspires quite like a deadline,” but loyalty marketers live by a different phrase: “Nothing inspires like negative news.” What do I mean by…Read More

Loyalty Program Challenges, Channels and Best Practices

Loyalty program implementation isn’t a one-size-fits-all operation. The particulars are highly dependent on the vertical to which your program belongs and what engagement goals your program sponsors, hopefully C-level…Read More

Re-Learning Old Skills for New Channels: Retail Personalization Remains Paramount

After a recent interview with Shopper Marketer I was struck by a sense of irony. How is it that, after all these centuries of human commerce, we are still discussing…Read More

How Banks Can Use Big Data to Boost Customer Loyalty

When it comes to inspiring loyalty in their customers, most of whom are constantly connected through mobile devices, financial institutions face a tricky task. That’s in large part because…Read More

Gamification in the Retail Loyalty Environment: A Video Interview with Joe Easley

When you think of the fact that, in the US alone, there are 183 million active gamers and that the world’s population spends 3 billion hours a week gaming, it’s…Read More

Loyalty Mega Trends: What to Expect for the Remainder of 2013 with G. Ashby Green

Are last year’s biggest trends in the loyalty industry changing, or are they growing? Big Data, social media and the continued expansion of mobile market saturation were all topics…Read More

Personalized Pricing: Friend or Foe of Loyalty Programs?

It’s coming up to a year since I first commented on the topic of personalized pricing and the debate rages on. While Safeway’s “Just for U” loyalty program…Read More

Digital Love and the birth of Omni-Digital: Why Loyalty Programs May Never be the Same

One would think that with all the talk of mobile technology and digital loyalty solutions there would be little left to write. Hasn’t everyone “gone digital?”  Not quite yet.…Read More

Propelling Your Loyalty Program to Rock-Star Status: Lessons from Lady Gaga

We don’t often cover pop culture or music industry superstars like Lady Gaga on the Kobie blog but a new book by loyalty expert Jackie Huba published earlier this…Read More

Part Three: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times

The slogan used to be “there’s an app for that.” But for the banking and financial services industry, it’s not so much an overused expression as it is…Read More

Part Two: Mobile Banking and the Future of Loyalty, An interview with Michael Hemsey and The Credit Union Times

Considering that the average cost per consumer transaction at a brick-and-mortar bank is $4 compared to just $.08 on a mobile device, banks should be strongly incentivized to convert more of their…Read More

GRMA Executive Leadership Forum Takeaway Blog Recaps

The Kobie Marketing team attended the GRMA Executive Leadership Forum last week and heard some great presentations and sessions. Check out our quick “Cliffs Notes” summary of each speaker. Enjoy~…Read More

J.C. Penney and the Billion-Dollar Question: How to Turn the Retailer’s Fortunes Around

Coupon king Myron Ullman is back in the spotlight trying to save J.C. Penney from itself. But can he succeed? That’s the $1 billion question currently being asked by…Read More

Three Things Airline Loyalty Programs Should Be Doing Right Now

There’s no denying it’s been a rough few months for airlines – not for their bottom lines, but in traveler perceptions. Delta Air Lines recently ended its policy of…Read More

Starbucks Aims to Create Loyalty from its Disloyal Customers. Huh?

It’s rare when a company voluntarily admits it could do something better – especially when that company is Starbucks. With a record $1 billion placed on its Starbucks Cards in the…Read More

What Can Loyalty Programs Learn from Baseball? How to Measure “Home Runs” and “Strikeouts”

Leave it to professional baseball to help metrics and data go mainstream. While all sports live and die by statistics (e.g., NCAA basketball’s March Madness), as America’s…Read More

Recap of the Kobie Panel at Loyalty Expo: Creating the Ultimate Customer Experience through the Convergence of Loyalty and CRM

Scan the headlines today or perform a Google News search and you’ll find thousands of references to the increasing importance of rewards programs in driving customer loyalty. No matter…Read More

The Evolution of Hotel Loyalty Programs: What Guests Expect in 2013

Your favorite hotel might look the same on the outside, but chances are the technology behind those walls, used to improve and augment the customer experience, is radically changing. Just…Read More

Nourishing Your Restaurant Loyalty Program: How to Feed Patron Engagement (Part II)

My recent post on restaurant loyalty programs offered several innovative ways restaurants can better feed patron engagement, focusing on high quality rewards requiring few hoops to jump through and the…Read More

Nourishing Your Restaurant Loyalty Program: How to Feed Patron Engagement (Part I)

The calendar may say spring, Major League Baseball’s opening game is set for Sunday (Go Rangers!) and tulips and crocuses are poking their heads above ground across dozens of…Read More

Genuine Customer Experience Is Back For Seconds

From pizza delivery chains like Domino’s to the Blue Heron, a small restaurant in the Connecticut River Valley, eateries large and small are finding new and innovative ways to…Read More

What Airlines and Hotels Can Learn from Starbucks, Coca-Cola and Sephora’s Approach to SoLoMo

So, what’s happening on the SoLoMo – the convergence of social media, proximity advertising and smartphone technology – scene these days? Plenty. Like retailers, travel and hospitality brands are no strangers…Read More

Connecting With Restaurant Patrons Beyond Their Smartphones: An Omnichannel Approach

Chances are that when something’s become a fad, jumping on board at that point is already too late – at least to be considered new and innovative. Don’t worry.…Read More

Turning the Tables on Airline Loyalty Turbulence: How Big Data and Omnichannel Loyalty Can Help

You don’t have to be a frequent flyer, a cabin crew member or loyalty provider to know that the airline loyalty industry has faced some serious turbulence of late.…Read More

Customer Engagement, Loyalty Highs and Lows: The Week That Was

Last week was filled with many highs and lows in the customer engagement and loyalty universe. But one thing struck me more than anything else: the overwhelming conclusion that for…Read More

Moving from Transactional to Emotional Loyalty: How to Give Your Customers an Experience They’ll Love [PODCAST]

There is compelling evidence suggesting that consumers increasingly expect an enhanced brand experience, one that takes loyalty beyond the points-for-rewards stereotype, delivering on emotional experiences as much as any tangible…Read More

Should Credit Card Companies Grow Loyal to Mobile Wallets?

It’s starting to feel like technological déjà vu. From the printing press and motors, right through to smartphones and Google Glass, every new technology has come with variations…Read More

A Look at Recent Hotel Industry Data

Whether it’s the number of return visits a guest makes, labor costs, or how much money went into landscaping and food preparation, the hospitality industry, like other verticals, craves…Read More

Breaking the Financial Services “Two-Step” Dance through Enhanced Customer Experiences

Do you ever get the feeling that we live in a world stuck in the two-step – two steps forward and one step back? Take the economy, for instance. Every few…Read More

Moving From Transactional to Emotional Loyalty: How to Give Your Customers an Experience They’ll Love

A new Forrester Report and CMS Wire critique reiterates a point which Kobie has endorsed  for quite some time in our efforts to educate clients and the loyalty industry. There…Read More

The New Customer Connection: Omnichannel Loyalty Explained and Applied

For the past year, Kobie Marketing has been emphasizing the importance of adopting of an omnichannel loyalty strategy as a means to enhance customer engagement and drive ROI. Regardless of…Read More

The Evolution of Customer Experience: Driving Loyalty Through the Convergence of Loyalty and CRM

In today’s marketing world “optimized customer experiences” can only be realized if “convergence” is realized first. That was the number one takeaway from my recent MediaPost article, and it…Read More

When Chicken and Egg Scenarios Matter Not: So Long as Customer Loyalty is the Ultimate Outcome

Which came first, the chicken or the egg? It’s a largely unanswerable brain game but nevertheless an engaging thought experiment a recent Forbes article challenged readers with, as it…Read More

Loyalty + CRM = CEM: The Key to Creating Optimized Customer Experiences

The average person may not know it, but profound changes are working their way into customer experience they encounter across all verticals – changes that stand to make 2013 a breakout year.…Read More

Loyalty’s Elusive Nature Not Illusive: Management Styles Matter Most

“Why Don’t Loyalty Programs Connect With Consumers?” That’s a question – and the title of a recent article on RetailWire that confounds many loyalty program managers. In the article,…Read More

Why Airline Loyalty Is Not Up In the Air

Christopher Elliot, author of the book Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles and Shady Deals, recently wrote a rebuke of…Read More

Retailers Embrace the Need for Omnichannel Communications and Innovation

Sometimes conferences like the one I just attended, the National Retail Federation Annual Convention and Expo, are over-hyped and under-delivered. We’ve all been there. Fortunately the event, NRF’s …Read More

How The Magic Kingdom’s New Magic is Rooted in Loyalty Technology

Four years ago this month, professional blogger Jeff Jarvis published his manifesto on the burgeoning age of social media and consumer engagement across multiple channels. “What Would Google Do?” argued…Read More

Restaurants, Meet Your New Omnichannel Loyalty Program: Why QSRs Needs to Serve Loyalty Slowly

For an industry that prides itself on speed, the above title might seem counterintuitive. That’s especially true when you consider a recent survey commissioned by QSR Magazine that ranked…Read More

Facebook Fans: Do They Like You and Leave You?

Facebook is undeniably one of the leading channels for consumer engagement. Your favorite brands have anywhere from 100’s of thousands of Facebook fan “likes” to staggering numbers in the millions.…Read More

[Infographic] Omnichannel Loyalty: The New Customer Connection

Omnichannel loyalty (OCL) is an enterprise-level initiative to drive, track, measure and reward incremental behavior throughout the enterprise and customer experience. With omnichannel loyalty, traditional loyalty attrition is reduced, as…Read More

Omnichannel Loyalty Becomes Omnipresent in the New Year: Four Loyalty Program Predictions in 2013

An economy on the cautious upswing, brand allegiance up for grabs, and mobile technology being the linchpin of it all meant that in 2012 loyalty programs achieved newfound relevance in attracting…Read More

Will ‘13 Be a “Lucky” Year for Channel Convergence? You Better Believe it if Brand Loyalty is Your New Year’s Top Priority

In early December 2012, the simple text message celebrated its 20th birthday. That triggered the thought of another approaching anniversary, one that will undoubtedly come with far less media fanfare but…Read More

Mobile’s Big Leap into Loyalty in 2013

Very often technological innovations build off what follows and aren’t fully appreciated until after the fact. Sometimes they seem totally unrelated. Perhaps one day we’ll look back and…Read More

Getting to Know You: Why Personalization is the Linchpin of Loyalty

  The second in Kobie’s end-of-year predictions (big data, personalization, mobile, and channel convergence) got me thinking about The King and I, the famous Rodgers and Hammerstein musical and…Read More

Big Data: A Look Back on 2012 and a Peek Into 2013

In the run-up to the New Year, Kobie Marketing has highlighted four trends that will give loyalty programs, brands and loyalty program providers a major boost. They include: digital/big…Read More

Macy’s: Getting into the Omnichannel Loyalty Spirit

Loyalty marketers are making a list of their top tier customers…and they’re checking it twice. Who is naughty and who is loyal…or nice? Omnichannel loyalty is an…Read More

The Power of Mobile Shopping Tools to Drive Greater Loyalty and ROI

Mobile Marketing Daily and Mobile Commerce Daily, two publications dedicated to the insights and inside-industry commentary of all things mobile recently featured two great articles by Kobie’s President, Michael…Read More

Airline Loyalty Frequent Flyer Programs a “Mega hit” Living Up to their Word

As a marketing director, “mega,” is a word I could usually do without. Too often it comes part of the package deal with any campaign that trumps volume over substance.…Read More

Can Augmented Reality Augment Loyalty?

In an age where technology changes by the minute, it’s no wonder our opinions on that technology seem nearly as fickle. Take augmented reality, for instance. It wasn’t…Read More

Apple Retail vs. Online Shopping

On November 5, 2012 Apple announced it had sold three million iPads in an astonishing three days since the launch of its new iPad mini and fourth-generation iPad tablet.  Another breathtaking record…Read More

Message to Retailers: Don’t Cannibalize Your Loyalty Program With Most of the This Holiday Season Left

News flash: despite the craziness and crowds of the just concluded Black Friday and Cyber Monday hoopla, there’s still nearly three weeks until Christmas – plenty of time for consumers…Read More

Serving Up Restaurant Loyalty Program Success

Considering food’s importance in human civilization and social bonding, loyalty programs designed to attract, retain and engage restaurateurs might seem redundant. Good food sells itself, right? It does to…Read More

Loyalty That’s Beyond “Deal Deep:” Black Friday’s Golden Opportunity

It’s heeeeeerrrrrreeeeee! No, I’m not talking about poltergeists. That was last month’s problem. This month it’s all about the run-up to and official start of Black…Read More

The Loyalty Call Mobile Providers Should Answer

In 1876, the telephone age was born with a few iconic words uttered by Alexander Graham Bell. Today, more than 900 billion mobile phone calls are made each day in the US…Read More

Is Your Loyalty Program Ready for the “Omni” Empowered Member?

More often than not, airlines are looking to  social media and its multiple access points: smartphones, tablets, seatback IFE, phablets, kiosks, laptops, and even desktops to impact the customer experience…Read More

Soaring Beyond Frequent Flier Programs: How a New Type of Airline Loyalty Should Take Flight

Sometimes it’s easy to fall into predicable patterns, particularly when ways of doing things have been forged out of comfort and familiarity. This is in part because they feel…Read More

How Loyalty Management Tools Can Help Small Businesses in Need, Year Round

For anyone watching the news coverage of Hurricane Sandy during the last week, it’s been impossible not to be affected in some way by the images streaming out of…Read More

How “Good Corporate Citizenship” Can Lead to Great Customer Engagement

In advance of Loyalty360’s annual Engagement Expo in Dallas, I did some homework on a few of the presenters as well as prepping for my own presentation with Matt…Read More

Loyalty Today Posts

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prev    next

2014 Retail Loyalty Trends

Kobie Marketing

For retail loyalty programs, 2014 is the year of the “seamless” transition between brick and mortar, online and mobile shopping. With advances in mobile and online technology making it... Read More

Financial Services Loyalty in 2014

Kobie Marketing

Are you ready for some more 2014 Loyalty insights? Out of all the industries, Financial Services has seen the most growth in loyalty program membership. With such a large membership base,... Read More

Loyalty Spring Cleaning: Has Your Program Passed Its Expiration Date?

Kobie Marketing

It’s that time of year again. People everywhere are getting ready to commence in one of the seasons’ most well known rituals: Spring Cleaning. It’s no exception here... Read More

Customer Loyalty and the Hotel Industry: Tactics for 2014

Kobie Marketing

Kobie’s VP of Business Development and Marketing, Bram Hechtkopf, recently wrote an article for eHotelier about how the hotel industry can improve its approach to loyalty marketing this year. ... Read More

Christmas Comes Early to WestJet Passengers: A Lesson in Loyalty Marketing Done Well

Kobie Marketing

As one of the 29 million people to view WestJet’s Christmas Miracle video, I can honestly say that from a branding perspective this is as good as it gets. A... Read More

New Year’s Resolutions for Telecoms: How Not to Engage your Loyal Customers

Kobie Marketing

According to academics at the University of Scranton, about 45% of Americans make New Year’s resolutions, yet only 8% actually achieve what they set out to accomplish. Most fail within less... Read More

What do AdLand and Loyalty Programs Have in Common?

Kobie Marketing

More than two millennia have passed since the philosopher Socrates declared “know thyself,” arguing that in order to gain wisdom one must first understand himself. In today’s marketing world... Read More

How Mobile Can Maximize Customer Lifetime Value

Kobie Marketing

Before the advent of mega-malls and big box retailers, consumers shopped at local businesses that were fixtures in their communities. In the U.S., these communities were found on &lsquo... Read More

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