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Loyalty Today Blogs

4 Ways to Streamline Your Enterprise Loyalty Technology Migration

Mark Halterman, Phaedon , Phaedon | April 15 2024

Migrating a complex, enterprise-level loyalty platform can be an overwhelming, lengthy, and costly process, deterring—or at least postponing—many large travel brands from re-platforming.
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The Psychology Behind Customer Retention And Loyalty

The Baesman Team , Baesman | April 12 2024

Customer acquisition costs are soaring, and businesses are increasingly turning their focus towards retaining existing customers. Studies reveal that acquiring a new customer can be anywhere from.
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Drive Participation and Foster Emotional Loyalty Through Shared Values

Denise Holt, Phaedon , Phaedon | April 10 2024

Differentiation is key for brands looking to stand out in a crowded market and connect with consumers who are often overwhelmed by the demands of an always-on world. More than ever, consumers want to.
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What Drives Customer Loyalty? Using Gamification with Long-Term vs. Short-Term Loyalty Objectives

The CataBoom Team , CataBoom | April 09 2024

Acquiring new customers requires a lot of time and money. It costs five to six times more to get a new customer than to reactivate an old one. That’s why businesses focus so much on.
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AI and Brand Devotion: A Series

Tess MacGibbon, The Lacek Group , The Lacek Group | April 08 2024

Laying the GroundworkDevelopments in artificial intelligence (AI) dominate the zeitgeist. AI’s implications for marketers—particularly in customer relationship management (CRM), loyalty.
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Participation: A Power Shift and Reckoning for all Brands

Jackie Hopkins, Phaedon , Phaedon | April 05 2024

Advancements in technology, the rise of social media, and the empowerment that comes with more open global communication structures have greatly influenced how young consumers participate with brands.
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Using Emotional Intelligence to Improve Customer Service and Loyalty

The Comarch Team , Comarch | April 04 2024

Modern marketing is not just about advertising the superiority of products. While the features of a product are undoubtedly important, delivering quality products and services is.
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Transforming Healthcare Loyalty With Healthcare Rewards Programs

The Baesman Team , Baesman | April 03 2024

In today's healthcare industry, it's crucial for providers to keep patients happy to keep them coming back and attract new ones. As healthcare services continue to evolve, providers are.
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Unlocking Customer Insights: How to Harness the Power of Zero-Party Data

Emily Merkle, Phaedon , Phaedon | April 02 2024

In today’s data-driven landscape, companies increasingly recognize the importance of customer data to drive personalized experiences and build lasting relationships. One emerging strategy.
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