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Creating Categories from Open-end Responses

Cvent

It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a... Read More

Say, Just What is a Likert Scale Anyway?

Cvent

If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale really... Read More

Keep it Short and Simple: A Guide to Respondent Engagement

Cvent

My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As... Read More

Know Your Rows and Columns: How to do a Cross Tabulation Analysis

Cvent

Data can be analyzed in numerous ways. There are a few go to methods that every researcher needs to be proficient with. The tool of choice for diving into survey... Read More

Sliding Down the Funnel

Cvent

Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed if we are to create a funnel. Why a funnel... Read More

What do American Drivers Want from Tomorrow’s Car Infotainment Systems?

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multimedia... Read More

How Social Media Can Give Power Blender Manufacturers a Bigger Cut of the Market

How seriously should manufacturers of small appliances take social media as a channel for communicating with consumers? According to our Social Media Intelligence (SMI) analysis focusing on power blenders, German... Read More

Awareness Questions in Surveys

Cvent

Hey there…have you heard of me? In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products... Read More

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