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Measuring the Top and Bottom

Cvent

When we present survey data we have choices in how that data is presented. As survey analysts it is our role to present the facts in an unbiased manner which... Read More

Engine Oil in Nigeria: an Opportunity for Large Engine Oil Brands

GfK

GfK has mapped the market for engine oil in Nigeria and found that large engine oil brands have an opportunity to gain share in Africa’s most populous country. ... Read More

Digging the Most Out of the Qualitative Data Mine

Cvent

Data quality is directly related to question quality. Nowhere is this truer than with open-ended questions. Qualitative research draws deeply from the well of consumer thought. The use of unstructured... Read More

Question: Are Your Samples Representative?

Cvent

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the... Read More

Rewards: the litmus test for the future of mobile payments

GfK

If you are wondering what mobile payments look like in the future, look no further than your current travel rewards programs. Personally, I’m a loyal airline flier and... Read More

Going, Going, Gone to Mobile

Cvent

Pete Townshend once sang about goin’ mobile. Now marketers and researchers are singing the same tune. The trend toward all things mobile continues unabated. This is one of those... Read More

Understanding the “Whys” Behind Your Brand’s Health

GfK

As new brands gain approval and brand teams begin to manage in-line business imperatives, they are starting to ask their ATU trackers to move beyond the “what” of... Read More

Putting It All Together: How Data Science, Technology and Retail Banking Can Delight Customers

GfK

Who hasn’t had poor experiences with their bank branches? The mere thought of waiting in lines to transact with a teller, sitting with a customer service rep... Read More

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