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Staying on Point: The Art of the Invite Part 2

Cvent

If you have crafted a subject line that is compelling and mitigates any potential trust issues, then it is up to the invitation to convert them from prospect to survey... Read More

Getting to Know You

Cvent

I heard a recent episode on NPR that referred to the importance of social media for promoting “mom and pop” businesses. It has been a long held belief... Read More

The Shopper of the Future: Why Young Shoppers Won’t Turn Their Back on Physical Stores

GfK

Despite their love of and ease within the online world, today’s young people are not exclusively virtual shoppers, glued to their screens throughout the purchase journey. This new... Read More

Collapsing Data

Cvent

In a previous post we examined the nature of the dichotomous question, one with two response options. This format is certainly easier for the respondent to complete. In my many... Read More

Reaching the Constant Sum

Cvent

Increasingly, the constant sum question format is becoming one of my go to question styles. It allows the respondent to divide their “sum” across a fixed number of... Read More

The Value of Time: Understanding Your SMB Customers

GfK

What is an SMB? Having spent a decade conducting business-to-business (B2B) market research across a variety of industries, I’ve learned that if you asked ten clients to... Read More

Getting the Clickthrough: The Art of the Invite – Part 1

Cvent

Let’s face it, qualified respondents who have nothing better to do than to complete our survey accurately, truthfully and in a timely fashion are a rare breed. In... Read More

Merging the Streams of Market Research and Business Analytics

Cvent

As a trend watcher in the IT space I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence has been... Read More

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