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Shopper Convenience: The Top Driver of Retail Development

GfK

The availability of more information and choice has changed consumers’ expectations about how, where and when they shop. Consumers are less willing to settle for a ‘one size... Read More

Key Trends in the Global Smartphone Market: Part 1

GfK

1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015, smartphone unit demand was up +7% on the same period of last year. So what is driving this continuing... Read More

FinTech and Financial Services Innovation at a Crossroads

GfK

While attending this year’s Emerge Conference in Austin last week, it became apparent to me that the financial services industry and the tens of millions of Americans hoping... Read More

Configuring and Buying Cars Online: Still a Dream, or Approaching Reality?

GfK

I found a great new yoga outfit when I was doing some online shopping the other day. First I zoomed in to see the fabric up close. This helps to... Read More

User Experience Essential to Healthcare Product Development

GfK

In our latest video blog, Korey Johnson (SVP, User Experience, GfK) discusses the importance of integrating User Experience research into the innovation process of healthcare-related products. Johnson advises product developers... Read More

ASEAN on My Mind: Where Are the Tire Tracks Leading Us To?

GfK

Car tire makers are keen to position themselves in hot new markets, and signs point to Indonesia as an interesting market for replacement car tires. Sales in Indonesia rose by 11%... Read More

The Shopper of the Future: 4 Key Trends to Attract Young Shoppers to New Products

GfK

With so many options for today’s consumers, how do brands succeed in understanding and influencing their shopping choices? Our research shows that when it comes to where shoppers... Read More

What Are Your Plans for That Data?

Inquisium

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate... Read More

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