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Gaining traction: truck tire sales in europe

GfK

Some of the most perplexing questions in marketing are indeed some of the most intellectually interesting ones. There’s so many ways to approach a research question. Which is... Read More

A Simple Segmentation Method

Cvent

Segmentation is the process of dividing the market into homogenous groups which can then be marketed to differentially. There are numerous bases that can be used for dividing the market... Read More

The Price is Right

Cvent

How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our price in the ballpark? There are numerous ways to test... Read More

FMCG market planners: where’s the beef?

GfK

The amount of spending potential for retail expenditures differs widely among European consumers. Manufacturers and retailers who plan new locations need to be aware of these differences to make realistic... Read More

Is there another black swan coming for the media world?

GfK

There are lots of clichés in the development of mass media over time.  We talk about the ‘fragmentation of the media landscape’ and ‘device... Read More

Measuring the Top and Bottom

Cvent

When we present survey data we have choices in how that data is presented. As survey analysts it is our role to present the facts in an unbiased manner which... Read More

Engine Oil in Nigeria: an Opportunity for Large Engine Oil Brands

GfK

GfK has mapped the market for engine oil in Nigeria and found that large engine oil brands have an opportunity to gain share in Africa’s most populous country. ... Read More

Digging the Most Out of the Qualitative Data Mine

Cvent

Data quality is directly related to question quality. Nowhere is this truer than with open-ended questions. Qualitative research draws deeply from the well of consumer thought. The use of unstructured... Read More

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