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Safety First: The Road to Self-Drive

GfK

Not so long ago it was a concept associated with science fiction. Now the dream of the self-driving car is on its way to becoming reality. Obviously there are legal... Read More

Compare Your Survey Sample to US Census Data with Data Ferrett

Cvent

The US Census is the go to source for data which allows us to compare our sample to larger populations to ensure representativeness. The Census Bureau has created a tool... Read More

The Keys to the Good Life - How to Survey Lifestyle Elements

Cvent

There is more to life than work! Marketers in the entertainment, culinary and travel industries do their job with vigilance to remind us what the good life really is all... Read More

How Brands Can Make Friends and Influence People

GfK

“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner (former CEO... Read More

Measuring Frequency of Usage

Cvent

Usage frequency is a critical variable to marketers. Frequent users of our products and services tend to look and feel different than lower frequency users. Understanding these differences can help... Read More

The Corporate IoT and Security

GfK

The “Internet of Things” (IoT) is one of the most revolutionary trends in technology today. It is often referenced in relation to the ‘smart home’, where... Read More

The Power of Ethnograpic Immersions

GfK

“I want to understand the world from your point of view. I want to know what you know in the way you know it. I want to understand the... Read More

What Do Italian Drivers Want From Tomorrow’s Car Infotainment Systems?

GfK

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. We asked drivers what multi-media... Read More

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