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The Final Four: Ways to Collect Data in Survey Research

Cvent

When we strip away the glamor, the surveys we create and administer are nothing more than data collection platforms. Novice researchers may focus on basic question types, but as we... Read More

Sorting the Wheat from the Chaf: Determining Significance in Survey Data

Cvent

As market researchers it is our task to sort the wheat from the chaff. Whether the data is from a survey or customer transactions it is our function to extrapolate... Read More

Uncovering the Sins of the Top Box Score

Cvent

There comes a time when a direct marketing piece catches your eye. I was cleaning out some files recently and came across a white paper that covered one of my... Read More

Creating Categories from Open-end Responses

Cvent

It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a... Read More

Say, Just What is a Likert Scale Anyway?

Cvent

If you have been around survey research for any length of time you have come across the ubiquitous Likert scale. But, do you ever wonder what the Likert scale really... Read More

Keep it Short and Simple: A Guide to Respondent Engagement

Cvent

My interest as of late as turned to surveys that support employee loyalty, however, today’s topic applies just as well to consumer or B2B market research. As... Read More

Know Your Rows and Columns: How to do a Cross Tabulation Analysis

Cvent

Data can be analyzed in numerous ways. There are a few go to methods that every researcher needs to be proficient with. The tool of choice for diving into survey... Read More

Sliding Down the Funnel

Cvent

Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed if we are to create a funnel. Why a funnel... Read More

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