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Beauty and the Buzz: How Beauty Buyers are Driving Product Sales on Social Media

GfK

The words beauty and buzz are almost synonymous in social media. If there’s one category where consumers have pushed the “social” in social media to the... Read More

Intelligent Analyses Through Connected Thinking

GfK

“Only connect!” wrote the English novelist, E. M. Forster. “Live in fragments no longer.” This famous injunction could serve as an information-management strategy for the modern-day... Read More

Should Luxury Brands Be Playing Games?

GfK

I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at four in the morning. But, I have since come to realize that gaming is much... Read More

What Consumers Really Think About Sophisticated Smartwatch Functionality

GfK

Ever since the days of comic book detective Dick Tracy and his two-way wrist watch, wearable technology has held a fascination for consumers. So the potential of the next generation... Read More

What We Want in Tomorrow’s Car: In-Car Internet, Entertainment and Active Aafety Features

GfK

GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want Tomorrow’. Drivers aged 18-65 in seven European countries (Austria, Belgium, France, Germany, Italy, the Netherlands... Read More

The Rise of the Influential Vloggers

GfK

Have you heard of Michalle Phan, Zoella, Tanya Burr or Pixiwoo? No, neither had I until I recently ventured into the world of the beauty video logger or “vlogger... Read More

7 Items on Your Survey Respondents’ Wish Lists

Cvent

We’re in the thick of the holiday season, and everyone has a wish list. While it may not resemble a handwritten letter to the North Pole, it&rsquo... Read More

Three Tips to Keep Customers Satisfied During the Holiday Shopping Rush

Cvent

With the holidays in full swing, retail stores are experiencing their biggest rush of the year with holiday shoppers looking for the perfect gifts for their family and friends. And... Read More

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