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Emerging Markets set the Pace for Technology Devices in 2015

GfK

Ask many companies what will be the most attractive market for their technology devices in 2015 and don’t be surprised if the default answer is China. But it&rsquo... Read More

Survey Email Alerts: Vital for Hotel Management

Cvent

With hotel guests always on the move, it’s can be challenging to know how their stay is going. However, at some point during their stay or while they... Read More

Gap v. Lincoln a.k.a. Matthew McConaughey & the VOC

Cvent

Alright, alright, alright,. In case you missed it, there were two advertising campaigns launched around the same time that recently garnered a lot of interest in the ad world, and... Read More

Millennial Shoppers Are Old News: Looking Ahead to Gen Z

GfK

As financial institutions continue to struggle to attract younger customers and companies compete to capture a share of the ever elusive millennial wallet, we may want to step back and... Read More

Interactive Dining Tables – the Family Meal of the Future?

GfK

Picture the scene: It is the 1990s, and a family is gathered around the dinner table to discuss the events of the day. The landline rings and the teenage girl... Read More

Should We Use Incentives for Survey Response?

Cvent

We seem to need an incentive nowadays before we are willing to do anything. As our lives have become busier, taking even a few minutes for a survey can be... Read More

5 Steps That Will Make Smart TV Apps Smarter

GfK

As a mind-boggling array of new devices provide a constant supply of information and social connection, consumers are demanding that their TVs keep pace. At this year’s CES... Read More

Swipe Right: Survey Lessons from Tinder

Cvent

Tinder, the prolific online dating app that found its way onto the phones of millions of Americans searching for romance in one form or another, has revolutionized the dating scene... Read More

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