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How New Marketing is Helping Solve an Industry’s Image Problem [VIDEO]

SAP

Baby formula has an image problem. And it’s been hotly debated around the world for decades. Sales of baby formula in the U.S. have fallen alongside the... Read More

How Planes, Cranes And Automobiles Stay Safe With Anti-Collision Technology

SAP

 Anti-collision technology may be the biggest technology that enters its own during 2015 — in cars, at least. It’s got a ways to go in different spaces, but... Read More

Why You Won’t Recognize Vending Machines in a Few Years

SAP

We might not recognize vending machines in a few years. They may still be big and boxy, but technology and regulations will soon change what we buy from them —... Read More

The Customer Revolution: Fight For Your Right To Party

SAP

By Jamie Anderson, Global VP of Product & Solution Marketing, SAP As the founder of Amazon.com and a true pioneer in the e-commerce space, it’s safe to... Read More

Is there a Gap in your Marketing Technology Foundation?

SAP

Customers today expect consistent and seamless treatments across channels, throughout the customer’s journey.  Savvy marketers appreciate the value of enabling seamless customer engagement across channels. ... Read More

7 Skills To Look For When Hiring A Content Marketing Strategist

SAP

Content marketing is hot! And so content marketers and contentstrategists are one of the hottest job titles in marketing. And with the shift away from paid promotion,... Read More

9 Keys To Brand Publishing Success

SAP

Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers,... Read More

12 Best Slideshares Of 2014 (So Far) [SLIDESHARE]

SAP

Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all... Read More

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