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The Customer Revolution: Fight For Your Right To Party

SAP

By Jamie Anderson, Global VP of Product & Solution Marketing, SAP As the founder of Amazon.com and a true pioneer in the e-commerce space, it’s safe to... Read More

Is there a Gap in your Marketing Technology Foundation?

SAP

Customers today expect consistent and seamless treatments across channels, throughout the customer’s journey.  Savvy marketers appreciate the value of enabling seamless customer engagement across channels. ... Read More

7 Skills To Look For When Hiring A Content Marketing Strategist

SAP

Content marketing is hot! And so content marketers and contentstrategists are one of the hottest job titles in marketing. And with the shift away from paid promotion,... Read More

9 Keys To Brand Publishing Success

SAP

Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers,... Read More

12 Best Slideshares Of 2014 (So Far) [SLIDESHARE]

SAP

Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all... Read More

Content Marketing ROI: More Than A Trip Down The Rabbit Hole

SAP

In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And... Read More

What Does Kevin Spacey Know About Content Marketing?

SAP

What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The... Read More

Are You Ready For Marketing 2020?

SAP

The explosion of channels we all use to gather, consume and share information is having adramatic impact on the methods of modern marketers. We largely don’t answer cold... Read More

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