Men are increasingly engaged in the personal care and male grooming category – good news for companies targeting these important consumers. So just how are young men choosing personal care products? Where are they shopping and what influences their purchase decisions? Our Global Young Shopper Survey, a multi-country study of 7,000 shoppers in Brazil, China, Germany, India, Italy, Russia, South Africa, South Korea, the UK and US, provides some answers. Thirst for information Across....

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