Your customers know you better than you know yourself. It can be tough to hear this — but as customers have been empowered by information, it’s increasingly true, even for the world’s top brands. You have market research dating from weeks or even months ago; they have the Internet. You have customer data stuck in organizational silos; they have five senses and rapidly increasing expectations. You have multiple (and multiplying) channels through which to engage with your....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing