By Jeff Lautenbach, President, Customer, Financials and Suite, SAP Cloud Whether you sell to consumers or to business users, the individuals you are trying to reach today are informed, connected and armed with influence. They can switch products, shift brand allegiance, and broadcast their opinions with greater ease, speed and impact than ever before. As a result, many businesses today talk about the need to be more in-step with the connected customer. We use terms like “customer....

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