Why Referral & Loyalty Go Together Like Peanut Butter & Jelly

Customer loyalty programs began in the late 1700s, when American retailers started giving repeat customers copper coins they could exchange for a small bonus product at their next purchase. That’s loyalty in a nutshell. You give customers points toward free stuff when they buy your product, and keep them coming back. Nowadays, customer loyalty has embraced digital and spread to nearly every industry. As a marketer, your loyalty program represents the perfect partnership with your....

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