Why marketing automation isn’t bringing you immediate success

Nearly every organization is using some sort of marketing automation today. Just like CRM helped automate sales during the previous decade, today marketing automation promises to help create a more analytic- and process-driven approach for marketing teams. But in our experience across both B2C and B2B companies, we see that usage, and even overall adoption, is stalling. The issue isn’t that companies fail to see the possible benefits. Whether you admit it or not, most of us know it:....

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