I am pleased let you know that my insights are featured in Loyalty 360 – The Loyalty Marketing Association’s just-released executive briefing entitled, “Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty.”
In its quest to uncover the key trends that will most impact loyalty marketing in 2012, Loyalty 360 reached out to its members for their forecasts, and I am honored to be a part of this select group. As the customer loyalty think tank analyzed our input, a number of areas of focus bubbled to the top, including customer experience, loyalty programs, social media and online marketing, mobile, and data. The briefing will give you a deeper dive into each of these areas.
To access a complimentary copy of “Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty,” please visit: Where is Loyalty Marketing Headed in 2012? <http://www.loyalty360.org/white_papers/where-is-loyalty-marketing-headed-in-2012/>
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