Business-to-Business rewards programs often go unrecognized in the loyalty landscape even though they can empower genuine customer relationships while cutting overhead costs.
And finding a really good B2B program can be difficult because, as Kobie’s VP of Loyalty Strategy David Andreadakis put it, “the benchmark of what a B2C loyalty program can do is set so high.”
According to David, it’s far more difficult to personalize a B2B loyalty program and the motivation that drives B2C loyalty....