What does loyalty really mean?
We ask this question (and get asked it) at SessionM a lot, because it’s our business and because the word loyalty seems to mean different things to different people.
To some it means frequent flier-type programs. Most of us have chosen an awkward flight for the sake of getting miles on “our” airline. But it may not feel so much like loyalty if the dates are blacked out when you go to use your miles. There’s more that loyalty can be....