So, what’s happening on the SoLoMo – the convergence of social media, proximity advertising and smartphone technology – scene these days? Plenty.
Like retailers, travel and hospitality brands are no strangers to attracting and retaining customers in innovative ways. But there are clearly some lessons to be learned from particularly successful brands doing SoLoMo well, like Starbucks, Coca-Cola and Sephora:
Starbucks
Starbucks pioneered the SoLoMo movement back in 2011 and....