With the market predicted to grow to $2.8 billion* by 2016, gamification is proving to be much more than just another buzzword. In this MarketingProfs article, Darren Steele references a Bain & Co. study that revealed acquiring new customers is six to seven times more expensive than retaining existing customers. The numbers make a pretty compelling case for focusing efforts on building customer loyalty. Steele encourages applying game strategies to create better....