These five brands know how to leverage brand loyalty through their apps. Find out what they are doing to stay ahead of the pack.
1. Starbucks
The mobile payment component alone accounted for 15 percent of Starbucks U.S. store transaction volume in the second quarter of 2014. Customers have incentives through this mobile app loyalty program to visit stores and earn stars with every purchase. The stars move customers up levels, and reward them with free food or drink items. Once....