Tis’ the Season for Data Readiness

Get ready – Black Friday is almost here. Are you sure you’ve checked off every holiday preparation on your list? If you’re a retailer, the holidays will bring a surge of traffic to your site. Loyal customers who you see regularly throughout the year will be joined by infrequent visitors and new customers who are looking for gift inspiration. Promotional offers, pre-shopping trip planning and holiday gift guides lure many regular store customers to check out your desktop....

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