Three Steps to Better Personalization

Your dentist has a file on you. One that includes your name, birthdate, address and other personal details. You visit your dentist regularly, and tell your friends about your experiences with him. What if your dentist never used your first name? What if he never referred back to your visit history or dental records? Apply this concept to a brand’s loyalty Program.When you enroll and participate in a loyalty Program, you’ve likely given up a good amount of personal information....

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