Three Keys to a Healthier Credit Card Program

Is your credit card program as healthy as it could be? By measuring just three key indicators, you can easily gauge how well your program is performing and identify steps to make it more profitable. Whether you have a cobranded credit card program or a private label card, it’s essential to know: 1) Market adoption -- the percentage of customers who use your card, 2) Debit active rate – the number of cardholders who used your card at least once in a given month, and 3) How....

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