Author Bryan Kramer really hit the mark with the message, “There is No B2B or B2C: It’s Human to Human”. In his new book, Bryan captures the sentiment that should drive all marketing messages. We are talking to people. It’s about delivering messages that make people feel, help them solve challenges, or to which they can relate on a personal level.
“Consumers are confused. Why can’t we make it simple for them to understand what we’re selling,....