The Social Component of Customer Experience Influences Purchase Intent More than Sensory or Emotional Factors

I recently read an article in the International Journal of Business and Management titled “Evaluating the Impacts of Customer Experience on Purchase Intention”.  The authors, Amir Nasermoadeli, Kwek Choon Ling, and Farsahd Maghnati, were looking to determine what relationships might exist between the dimensions of customer experience (defined as sensory, social, and emotional) and purchase intention.  I think we would all agree that the definition of customer....