The Power of Third-Party Data

The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party. First-party is the foundation of your marketing strategy. This is the internal data that is collected about your customers from customer-facing systems, such as websites, email, mobile applications, and other first-party channels. When a customer enters his or her contact information into....

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