According to Forrester Research, organizations in industries ranging from airlines to health insurance have the potential to gain hundreds of millions of dollars in revenue when they provide a better experience for their customers. This revenue is typically driven by increased purchases, reduced churn, and improved word of mouth promotion. To truly engage with customers and reap the full rewards of a customer-centric focus, however, companies need to build a deep understanding of their....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing