The automotive aftermarket in Japan consists of four main sales channels, and who uses which one to buy tires depends on the driver’s age. Our research shows the main sales channels are: car accessories specialists, tire specialists, car dealers and the online channel. Among these, the car accessories specialists channel is very important and has been dominated by two top national chains for a long time – AutoBacs (AB) and YellowHat (YH). This is important for tire makers to....

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