Last week, the IAB posted the second of their 5 “IAB Believes…” blog pieces, focusing on viewability of digital ads. Their focus in this post is the inconsistency of digital ad measurement definitions when it comes to the visibility and viewability of ads on the page. They are looking to address this with the Joint Industry Committee for Web Standards (JICWEBS).
The IAB have a good track record of pulling the industry together, but I’m wondering whether this step....