"The consumer isn't a moron, she's your wife." In 1963, David Ogilvy's famous quote illustrated the revolution that was taking place in the way companies reached out to consumers.
Today we're a beyond the concept of bonds between people and the businesses that serve them, and more than half a century later we're continuing to perfect that idea of consumer engagement. We know businesses thrive when they can offer customized experiences for their customers, and preference....