I want to share a quick story about how design thinking is re-shaping our perspectives about people and what it takes to motivate them. As part of an ongoing strategy to better understand our audience for a major incentive client, we brought together a group of Sales Agents to talk about their business challenges. The session gave us valuable insights into their day-to-day world, outside the narrow boundaries of “the program” we were designing, and gave us a wider lens in which....

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