From activity trackers to data glasses to smart watches, wearable technology is heralded by many as the next big thing. As a result the market is not only becoming crowded but extremely competitive as brands from a range of sectors fight it out for a piece of this big business. But do consumers want to buy their wearables from technology, sport or fashion brands? And does this differ by country? Our new global study* exploring people’s views on wearable technology in China, Germany....

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