Much of the change in the market research industry revolves around moving data collection online. Tools such as Cvent are excellent at collecting survey data interactively, yet they are also capable of producing easy to read print surveys. Why in this day of the Internet would you want to print and distribute a hard copy survey?
One perfect example is when working with target populations who are not likely to have access to the Internet. Seniors, in particular, are one segment, which could....