What do you get when you spend a couple of days with a blessing of marketing technology unicorns? I just got back from attending the MarTech, marketing technology conference in San Francisco. I was surrounded by hundreds of practioners, consultants, vendors and fellow travelers on the marketing technology path. Scott Brinker, who organized the conference, coined the term marketing technologist. He likes to refer to those of us who live one foot in marketing and one foot in technology as....

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