Today more than ever, it takes world-class technology to power effective loyalty; however, the work involved in migrating an existing program onto better technology can be extremely daunting. Today we interview two loyalty experts to learn how Aimia executed a complex loyalty migration onto the Aimia Loyalty Platform–SaaS (ALP-S).
1.What were the business drivers for with this migration, and why did the client choose to migrate to ALP-S?
The client has just under 2,000 retail....