“I have travelled the length and breadth of this country and  talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” (Editor in charge of business books for Prentice Hall, 1957) Whereby the Analytics Isle tends to be a popular destination for marketers on the big data journey, you really won’t find them flocking to the nearby Processing Isle. This highly active island has much to offer—like....

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