By Jeanne Roué-Taylor
Coverage of the Olympic games in Sochi gives us beautiful insight into the future of marketing. This is the first time we’ve seen wholesale use of drones, sequential photography, and the use of virtual leader lines to show how competitors stack up in every race that has a finish line. We can see winning strategy in full detail and dissect where things went wrong within moments of their occurrence. We’re seeing video Big Data that describes what’s....