It’s well established that today’s consumers use multiple channels – mobile, Web, social media, in-store – when engaging with retailers. On any given day, a shopper might research a clothing item online, visit the brand’s Facebook FB -1.79% page and then purchase it in a store where she can try it on; the next, she might see something in a store on her lunch hour, price-check it on her smartphone and purchase it online at home....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing